AI FILMS & CREATIVE EXPERIMENTS
My practice combines creative direction, concept development, generative art, filmmaking and post-production. I use AI throughout different stages of the creative process: from research, worldbuilding and script development to visual exploration, character design, image generation, motion, voice, music, sound design and editing.
I am particularly interested in three areas: creating original AI-assisted films, developing cinematic advertising and brand experiences, and using AI to build faster and more flexible creative workflows.
The projects below include speculative films, commercials, mythological storytelling and visual experiments. Each one explores a different aspect of AI filmmaking, including worldbuilding, visual consistency, product storytelling, research-led narratives, cinematic pacing and sound.
LOST FREQUENCY
AI Mystery Trailer · Narrative Worldbuilding Experiment
Lost Frequency is an original mystery trailer about a broadcast restorer who discovers hidden signals inside damaged recordings. Each signal leads to a mysterious recipe that opens a doorway into another world.
Role: Concept, script, worldbuilding, AI art direction, editing and sound design.
Tools: ChatGPT, Gemini, Runway Gen-4/4.5, ElevenLabs and DaVinci Resolve.
ONE DROP
AI-Assisted Speculative Micro-Documentary
One Drop imagines an entire civilisation existing inside a single raindrop. Inspired by real microscopic organisms, the film combines scientific research with speculative storytelling to create a visually rich ecosystem that feels both believable and cinematic.
The project was developed from research through scripting, visual exploration and AI-assisted filmmaking in an intensive four-day production process.
Role: Research, concept development, scripting, visual direction, editing and sound design.
Tools: NotebookLM, Gemini, Nano Banana, Flow, Veo, ElevenLabs and DaVinci Resolve.
HOUSE OF ANCHAN
AI-Assisted Global Brand Adaptation
House of Anchan began as an AI advertisement experiment for a speculative butterfly-pea tea brand. I later expanded it into a global adaptation study, exploring how the same brand could become culturally relevant in India and Vietnam through market research, product concepts, campaign systems and a lightweight interactive prototype.
Role: Brand strategy, creative direction, AI visual development, editing and sound design.
Tools: Claude, ChatGPT, Seedance, Kling, Runway, ElevenLabs and DaVinci Resolve.
Original advertisement
The project began as a visual experiment around butterfly-pea tea, botanical transformation and the line “Where the Blue Blooms.”
India adaptation
India became an after-dinner hosting and gifting ritual built around conversation, reuse and a premium keepsake product.
Vietnam adaptation
Vietnam became a brighter, portable café system centred on iced tea, tắc, colour transformation and reusable urban accessories.
Prototype
I extended the campaign into a lightweight review workflow that allows a team to select a market, compare global and local decisions, record validation requirements and approve the final adaptation.
CINCH PAPER CLIPS — THE LAST BATCH FROM EARTH
AI Sci-Fi Spec Advertisement · 60 Seconds
A playful sci-fi advertisement that transforms an everyday paper clip into the unlikely hero of a space station emergency. The project explores how strong storytelling can elevate even the simplest product into a memorable brand experience.
The focus was on product storytelling, cinematic composition and humorous visual worldbuilding.
Role: Creative direction, scripting, storyboard development, AI filmmaking and editing.
Tools: ChatGPT, Runway, ElevenLabs and DaVinci Resolve.
HUSH
AI Earbuds Spec Advertisement
A cinematic concept advertisement exploring sensory overload in a crowded supermarket. As the protagonist wears the HUSH earbuds, the chaotic environment gradually transforms into a calm and focused experience.
The film uses sound and pacing to communicate the emotional value of the product rather than simply showcasing its features.
Role: Concept development, visual direction, AI filmmaking, editing and sound design.
Tools: ChatGPT, Runway, ElevenLabs and DaVinci Resolve.
PASHUPATASTRA
AI Mythological Short Film · Arjuna’s Encounter with Shiva
An AI-generated interpretation of Arjuna's encounter with Shiva from the Mahabharata. Rather than retelling the entire epic, the film focuses on a pivotal moment of humility, discipline and transformation.
The project explores mythological storytelling while maintaining visual consistency across characters, environments and cinematic sequences.
Role: Story adaptation, creative direction, AI filmmaking, editing and sound design.
Tools: ChatGPT, Gemini, Google AI Studio, Veo and DaVinci Resolve.